Paid Media Management

From crafting strategies and building campaigns to optimising the final campaigns, I expertly manage the paid media process to ensure impactful, results-driven performance

Social Media Management

From content planning and strategy to community management and performance tracking, I manage social channels to build brand presence, engage audiences, and deliver measurable results across platforms.

UGC Management

From concept development and brief creation to delivering the final creative, I seamlessly lead the process to ensure high-quality, impactful user-generated content.

Strategy & Consulting

From strategic planning to expert consultancy, I advise businesses through every step of their marketing journey, ensuring tailored solutions that drive growth and results.

Paid Search

Understanding the mindset and behavioural patterns of those seeking accounting services was critical in ensuring we minimised wasted ad spend and attracted only high-value leads for my accounting client. By analysing audience intent and behaviour, we identified key decision-making periods, particularly around the end of the tax year when individuals and businesses actively seek accounting support. This insight allowed us to strategically time the campaign launch for maximum relevance, ensuring ads reached prospects when they were most likely to engage.

To further qualify traffic, we implemented refined audience targeting, negative keyword strategies, and tailored ad messaging to filter out non-converting clicks and focus on those actively considering accounting services. This precision not only reduced inefficient spend but also resulted in six high-qualifying leads during the campaign's initial phase, demonstrating the importance of timing and audience understanding in driving effective lead generation.

Lofty Accounting

As a chartered accountancy firm specialising in the property industry our target audience is very niche. Rhianna at Roo Marketing made it hit the ground running with 6 qualifying leads in the first month. I can't thank you enough, the impact this has on my businesses growth is undeniable. Excited for the future! Thanks again Rhianna

Childrens Magazine Subscription

By strategically aligning campaigns with audience behaviours, I exceeded the paid media target for a children’s monthly non-fiction magazine, securing 257 additional subscriptions. My understanding of seasonality trends played a crucial role in optimising targeting and creative approaches to maximise engagement. I complemented paid search strategies with targeted paid social campaigns, broadening the reach and reinforcing messaging across multiple touchpoints. This integrated approach ensured we captured user engagement at various stages of the customer journey. This achievement not only generated over £32,000 in revenue but also expanded the magazine’s reach, brand awareness and enagagement.

My Approach

No two businesses are the same, so no two strategies should be either. I create a bespoke paid media strategy that aligns with your business goals, whether that’s driving sales, generating leads, or increasing brand awareness.

Tailored Strategies, Not Templates

Clear Tracking and
Reporting

Using Google Analytics and data visualisation tools, I dive into the data to extract insights that shape smarter marketing decisions. You’ll have full access to all the data and reports, ensuring complete transparency. But more importantly, I’ll break everything down in a way that makes sense.

The digital landscape changes fast, and what works today may not work tomorrow. That’s why I take a data-driven, test-and-learn approach, continuously trying new tactics, creatives, and audience targeting to find the most effective solutions.

A Test-and-Learn Mindset

From in-depth keyword research and precise audience targeting to compelling ad copy and creative testing, every element of your campaign is optimised for maximum impact. I take a data-driven approach to continuously improve performance, ensuring your budget is spent efficiently and your campaigns drive real, measurable results.

STRATEGIC CAMPAIGN MANAGEMENT

Social Media Management

Your social channels are often the first place people go to check credibility, build trust, and get quick answers. Keeping them up to date is essential for social proof and customer confidence. I manage the entire process, from strategy and content creation to scheduling, engagement, and performance tracking - making sure your socials don’t just look good, but also strengthen your branding, provide helpful information, and give customers real insight into your business.

+ 47%

Organic Followers

+ 54%

Post Interactions

Beyond paid strategies, effective social media management plays a key role in warming up and engaging audiences already interested in a product or service. By sharing authentic, relevant, and on-brand content, it builds community, nurtures relationships, and fosters trust. Strong social media management not only strengthens brand credibility but also bridges the gap between awareness and conversion - driving sustained growth and encouraging long-term connections with your audience.

Testimonials

  • “Rhianna at Roo Marketing kicked off strong with 6 qualifying leads in the first month. I can't thank you enough, the impact this has on my business's growth is undeniable.”

  • "Rhianna’s expertise in both paid search and social media marketing is top-notch. She consistently delivers impressive results and possesses a deep understanding of the current digital landscape"

  • "She hit the ground running and managed to turn around a weakening campaign in just two weeks. That even got the client to increase their ad budget at the end of the month.."

  • "The team made the entire process smooth and collaborative, always open to feedback and quick to deliver high-quality results. Highly recommend Roomarketing."